Shaper Studios Founder, Chris Clark responds to the controversial article from The Surfer's Journal issue 25.2 "The 10k Board Rule"...

Nothing like waking up to the boat rocking a bit. @paul.surf got the conversation started this morning in response to The Surfer's Journal article that most of us will get a chance to read when it arrives to our doorsteps. For the purposes of clarity and letting everyone weigh in I decided best to post it here and let everyone give it a read before reacting or responding. Obviously, Shaper Studios wasn't mentioned in the article so I'll keep my response brief (posted at the bottom of the page)...

 

Here are my top five comments...

1. Numbers don't tell me anything about a shaper. My 10th handshape was better than most guys first 1,000th.

2. There is a HUGE difference in being a surfboard shaper and being a surfer who shapes surfboards. The founders of Shaper Studios discovered very quickly that we did not want to have anything to do with the former and instead opted for the latter. Let everyone else duke it out for 10k surfboards and 10k in their bank account. The numbers don't add up with current market conditions.

3. TSJ was telling it like it is and if it ruffled some feathers then do something about it. Just whatever you do, "make meaning" and don't start another tee shirt brand (or surfboard brand). Make a truly better tee shirt or surfboard. I stopped trying to be a professional musician after I realized that I will never be Fleetwood Mac. I still play guitar and sing for a hobby, but I don't have all my eggs in the Dreams basket anymore.

4. The surfboard industry has major flaws that go way beyond this article but there is no better case study for the entrepreneur myth (or e-myth) than right here amongst cottage craftsman and out of control materials hustlers. Look out for a piece I'm working on with Transworld Business, in which I use my MBA degree to offer up not only a harsh criticism but fundamental solutions for our industry.

5. Don't be an asshole. This goes for surfers and craftsmen. Surfing and the surfboard industry have more arrogant jerks than kooks so don't think that you're protecting some heritage by putting others down. Come on... we make toys for riding waves.